I couldn’t focus in school.
I couldn’t sit still.
I held hold my pencil weird.
I doodle more than I write notes.
I speak too much.
I pun too much.
I stare blankly out of windows.
I rush things.
I crush things.
I still can’t sit still.
I don’t take things (too) seriously.
I make tpyos.
I make light.
I make ads.I’m an ACD writer who loves making things. Funny things. Smart things. And, sometimes award-winning things. I’m lucky enough to be able to do those things with my super-talented, super-stoic, and super-Saiyan creative partner, Tommy Yong.I've lived in BC, Toronto, Germany, Virginia, Montreal, and a bunch of Holiday Inns in-between.

recognition

2024 - Adweek Creative 100
2024 - Campaign 30 Under 30
2024 - Muse by Clio InterviewCannes Lions
1 x Silver
3 x ShortlistThe One Show
2 x Merit
6 x ShortlistD&AD
1 x ShortlistClio Awards
1 x Bronze
1 x ShortlistAndy Awards
1 x Gold
1 x ShortlistADC Awards
1 x Bronze
2 x MeritEffie Awards
1 x Gold
1 x BronzeWebby Awards
1 x People’s VoiceApplied Arts
29 x FeaturesADCC
6 x BronzeStrategy Awards
2 x Gold
1 x Silver
1 x BronzeMarketing Awards
1 x Gold
6 x Silver
7 x Bronze
3 x MeritAToMiC Awards
4 x Silver
4 x BronzeShopper Innovation + Activation Awards
2 x Gold
4 x Silver
1 x BronzeMedia Innovation Awards
1 x Gold
1 x Silver
1 x BronzeCMA Awards
1 x Gold
1 x SilverNew York Festivals
1 x Gold
1 x Silver
1 x Bronze
5 x FinalistsAdAge Small Agency Awards
1 x GoldMUSE Creative Awards
2 x Platinum
1 x SilverCPRS ACE Awards
1 x Silver
1 x BronzeNational Advertising Challenge
1 x Bronze

AI is increasingly tasked with doing just about everything. But when a Google DeepMind study detailed how prompting “take a breath” before a request improves the accuracy of the response, it had us thinking — would this work with the world’s most iconic tagline?

CCOs: Joel Holtby, Dhaval BhattACD/Copywriter: Matt MillerACD/Art Director: Tommy YongCopywriter: Emma Lorenzi

Client: KitKatAgency: Courage Inc.Year: 2024

From pantries to garages, all over the world, people fill their Nescafé jars with more than just coffee. In our campaign, we highlighted the authentic way people all around the world reuse Nescafe jars, reminding them of their sustainable practices that were hiding in plain sight.

CCOs: Joel Holtby, Dhaval BhattACD/Copywriter: Hemal DhanjeeACD/Art Director: Steve IerulloCopywriter: Matt MillerArt Director: Tommy Yong

Client: NescaféAgency: Courage Inc.Year: 2022

Iconic brands like Coffee Mate can do a lot with a little. Sometimes, all it takes is a name. To help people remember ours, we turned to a country that loves to say mate.

CCOs: Joel Holtby, Dhaval BhattACD/Copywriter: Matt MillerACD/Art Director: Tommy YongCopywriter: Emma LorenziArt Director: Sammy Lo

Client: Coffee MateAgency: Courage Inc.Year: 2024

The return of KFC's Extra Crispy chicken also means the return of the many crispy bits that fall to the bottom of the bucket — delicious remnants that nobody wants to leave behind.

CCOs: Joel Holtby, Dhaval BhattACD/Copywriter: Matt MillerACD/Art Director: Tommy Yong

Client: KFCAgency: Courage Inc.Year: 2024

The best way to enjoy KFC is digging in 10 fingers deep. Sure, it’s messy, impolite even. But we make no apologies for it. Well, except maybe to the knives, forks and spoons that have been left behind.

CCOs: Joel Holtby, Dhaval BhattACD/Copywriters: Matt Miller, Hemal DhanjeeACD/Art Directors: Tommy Yong, Steve Ierullo

Client: KFCAgency: Courage Inc.Year: 2023

KFC had the worst reviewed fries in the world. People despised them and wanted them gone. So when KFC finally introduced new seasoned fries, we gave the old fries the send off it deserved.

CCOs: Joel Holtby, Dhaval BhattCopywriter: Matt MillerArt Director: Tommy Yong

Client: KFCAgency: Courage Inc.Year: 2023

KFC's 2 pieces of delicious Original Recipe chicken, made with The Colonel’s famous 11 herbs and spices. For only $2.99? Who wouldn’t love that? Well, we can think of someone who might not be happy.

CCOs: Joel Holtby, Dhaval BhattCreative Director: Elma KarabegovicCopywriter: Matt MillerArt Director: Tommy Yong

Client: KFCAgency: Courage Inc.Year: 2023

Nothing quite beats the feeling of finding money you didn’t know you had. With up to 4% cash back, using the CIBC Dividend card lets you find money in unexpected places.

CCOs: Joel Holtby, Dhaval BhattCreative Directors: Cindy Navarro, Domenique RasoCopywriter: Matt MillerArt Director: Tommy Yong

Client: CIBCAgency: Courage Inc.Year: 2023

George Brown College provides ‘real world’ experience through education. With their wide offerings and proximity to downtown Toronto, there’s a program that's right for every unique individual.

CCO: Dave FedericoCreative Director: Tim KavanderCopywriters: Matt Miller, Shalyse MackayArt Director: Tommy Yong

Client: George Brown CollegeAgency: No Fixed Address Inc.Year: 2022

Greenfield Natural Meat Co. is proudly carbon neutral. To launch the brand in the US, we’re telling Americans they no longer have to choose between meat and nature — they can now have both at the same time.

CCOs: Kelsey Horne, Alexis BronstorphGroup Creative Director: Rena Menkes HulaCreative Director: Trent ThompsonACD/Copywriter: Arjang EsfandiyariArt Director: Tommy Yong

Client: Greenfield Natural Meat Co.Agency: No Fixed Address Inc.Year: 2022

Applewood Bacon. Sausage. Pepperoni. Ham. Smoky Bacon. The Little Caesars 5 Meat Feast just had TOO many meats to talk about. So we shortened them into one really easy-to-say word (pronounced: Bah-cau-sage-er-oni-ha-may-con). To give all Canadians a chance to try this miraculous mouthful for themselves, we created a 31-digit hotline: 1-844-LC5-MEAT+BACAUSAGERONHAMACON giving out free Bacausageronihamacon pizzas to anyone who can dial it correctly.

CCOs: Dave Federico, Josh BuddACDs: James Leake, Dylan WagmanCopywriters: Matt Miller, Megan RadisaArt Director: Tommy Yong

Client: Little CaesarsAgency: No Fixed Address Inc.Year: 2020

We all have a Taco Bell fanatic on our holiday gift-giving list. So for the festive season, we created the Taco Bell Crunchwrapping Paper — a collection of 5 sheets of wrapping paper, one for each of the delicious ingredients in Taco Bell’s Triple Double Crunch Wrap. Naturally it became the #1 bestselling wrapping paper on Amazon.

• Amazon Listing

ACDs: Julia Morra, Trev GourleyCopywriters: Jackson Bryne, Jon DaweArt Directors: Dylan Silvestro, Tommy Yong

Client: Taco BellAgency: Grip LimitedYear: 2018

Homeless chic is a fashion trend that has been appropriating homelessness for years. But homelessness is not a trend, it impacts over 40,000 real Canadian youths today. To raise awareness for this issue, we introduced Streetswear — a collection designed for kids to survive a life of homelessness. A clothing line that shouldn't exist, because neither should youth homelessness.

CCOs: Joel Holtby, Dhaval BhattACD/Copywriter: Hemal DhanjeeACD/Art Director: Steve IerulloCopywriter: Matt MillerArt Director: Tommy Yong

Client: Raising the RoofAgency: Courage Inc.Year: 2022

Every Jeep release is exciting and pushes the envelope in terms of automotive innovation. The Jeep Luggage is no different. To launch the new luggage partnership, we featured the luggage being used in typical rugged Jeep-like environments showing the toughness of our luggage and the ability to take them on any adventure.

CCOs: Dave Federico, Josh BuddCopywriter: Matt MillerArt Director: Tommy Yong

Client: Jeep LuggageAgency: No Fixed Address Inc.Year: 2019